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Four Types of Real Estate Videos You Can Create to Build Your Brand & Convert More Customers

There are a few simple reasons why video marketing works so well for Real Estate agents. The most of which is because of something psychologists call a “Parasocial” relationship. This is where one person builds a relationship with a character and the character doesn’t know the other person exists. It’s most common with celebrities that […]

The 5/5 Rule for Real Estate Agents – 5 Tips to Increase Your Conversion 5%

It can be challenging to win business when you’re in a world of constant competition to “close the next deal” or “convert the next lead.” As one agent recently described it, “it’s a bloodbath out here”. I guess when you consider the fact that in 2017 there were over 80,000,000 leads generated in Real Estate […]

Facebook Advertising Changes for REALTORS™

It’s the news that has the real estate and housing market talking – Facebook has announced that, due to observations made by HUD (Department of Housing and Urban Development), their targeting capabilities will be changing in the possibly near future. Nerves are high right now. Facebook has given us a confirmation on a handful of […]

The Russian Doctor

“I promise you, you’re going to be okay.” That’s what the Russian surgeon said to me that day, the day before I was scheduled to have my kidney removed and donated, after I had been examined by him and two other doctors for half an hour. I was readying for a procedure that was unnecessary […]

How to Create Content You Know Your Prospects Want to Engage With

You know as you sit here reading this you should be out creating content right now. You’ve read all the books, you’ve listened to all the podcast, and you’ve heard Gary Vaynerchuk in his videos, and now you’re ready. The only problem is that you don’t know what to say. Creating content can be very […]

The Attractive Character

Traveling home from speaking at Agent 2021 with the VaynerMedia team and Gary Vaynerchuk himself I felt plagued by one continuous questions I got throughout the day. Agent after agent seemed to have one common question about creating content and building a brand on social media: “How do I create all of this content and […]

Creating a Retargeting Audience Based on Facebook Ad Engagement

It’s important to know how to continually “touch” people socially based on what ads they are engaging with from your business. I’m going to show you how to create a retargeting audience based on users who have engaged with your content. To get started you’ll want to go into your tools within Facebook and click […]

How to effortlessly use the Facebook pixel to generate Real Estate leads

Today, I’m excited to jump in and show you how to effortlessly leverage the Facebook pixel to create retargeting audiences that would allow you to advertise further to people that are engaging with your marketing campaigns. The Facebook Pixel is a “cookie” that is embedded into your website. The pixel allows you to track the […]

How to Create a Tiered Targeted Audience on Facebook

Ever wish you were getting higher quality leads from Facebook ads?   Learn how we “tier” an audience to create hyper targeted leads within our Facebook ads.   The first thing you want to ensure you have is a checklist of relevant Real Estate targeting terms that you can use like I have here. In […]

Uploading A Custom List For Facebook Ads

Hey guys. Grant here and excited to jump in and show you guys how to create some targeted audiences at your custom list. So this can be a customer list. This could be a lead list. There’s a number of different ways that you can do it, but you want to get into your Ads […]

Zillow To Sell Their First House… Now What?

How much more of this are you going to take before the blinders come off and you see the writing all over the wall? I’m not going to make any predictions about where these big lead conglomerates are headed but I know where you are… Out of business. Sorry, before I wrote this out I […]

The 8 Steps to Closing Deals Online

Always be closing, right? Yes, but how? How do I get from lead to close? In this quick training, I’m going to share 8 steps you can take to get more leads, close more deals, and scale your business. Step 1: Lead Generation We all want more leads. We need more leads. Our business depends […]

My Two Journeys

What’s better: accomplishment or transformation? Two things set me on my path to real estate: my own homebuying experience and my job in financial services. I worked in financial services for over 3 years. During that time I saw how much useless and inaccurate advice was being doled out by realtors and lenders. I saw […]

Top 50 Markets To Run Facebook Ads For Real Estate Agents

For the last 4 years, we have been helping Real Estate agents all over the United States run Facebook ads for their business. In that time we’ve touched nearly 1600 business owners who did not yet have any marketing strategies. After thousands of tests and hundreds of thousands of dollars in creating ads, and generating […]

Symptoms of a Basic Agent

Never thought this would be you, right? Never thought you would look at yourself as someone who could be considered traditional, simple, or, worst of all: basic. It’s okay. We can help you by sharing some of the things we’ve learned as we developed our program to take real estate agents from basic agents to […]

Top Real Estate Marketing Strategies for Facebook

How much of your marketing budget did you spend on Facebook advertising last quarter? Are you happy with the results? What if I said to you that I can make you the happiest you’ve ever been with your real estate marketing efforts? We’ve managed hundreds of thousands of leads; tested tens of thousands of ads; […]

The 3 Levels of Consumer Awareness

There is a way to properly market your business to people looking to buy or sell a home; and it has absolutely nothing to do with your headshot. It is based on what I call The 3 Levels of Consumer Awareness: Unaware, Home Aware, and Home + You Aware. These three levels all have one […]

How to Become Internet Famous in Real Estate

Fame seals deals. We’ve all seen countless times how one misstep on the internet can break a career permanently. What we haven’t seen as much is how a series of the right steps can make a career. Moreover, we haven’t seen what the right steps are to building a successful real estate business using social […]

Finding Sellers in a No Inventory Market

Are you tired of working 3 times as hard to get your buyer into a home only to have your offer get outbid or overlooked because of the current state of the seller union? Sometimes looking at what’s available on the MLS or Zillow or Trulia isn’t enough to get your buyer into the home […]

Facebook Releases Lead Ads for Real Estate Agents

In early 2016, Facebook added a new type of advertisement to its direct response advertising toolbox. Facebook doesn’t like it when an ad takes a user OFF of Facebook to view an offer. So, to keep people on Facebook, they created “Lead Ads.” Lead Ads give you the ability to collect a prospect’s name, email, […]

Why Marketing Needs To Be Your Life

Harsh truth: You cannot be anything without marketing. Marketing is your life and I am going to explain why. Marketing is about getting attention from people around you. It’s about getting people to know your name. Simple, right? So how are you going to do that? The answer is through social media – Facebook, LinkedIn, […]

5 Mistakes That Will Tank Your Facebook Marketing Campaign

With over 1.59 billion monthly active users, Facebook stands as the largest social platform in the world. Good on you, Facebook. For us, the important note is that Facebook users are the most responsive to marketing campaigns on social platforms. They are more likely to click on an outbound link than users of any other […]

6 Reasons You Are Not Generating Sales

There are many metrics for measuring success in business. The metrics could be Return on Investment (ROI), conversion rate, number of signups, increased customer base, increased customer retention or any other type of metric. These have all become very important in measuring the success (or lack of it) of any business. In actual fact, if […]

Social Video Is The Future: What You Need To Know

The year is 2019. You just came across a white paper that claims that consumer Internet video traffic now makes up over 80 percent of all consumer Internet traffic (an increase of 64% just five years earlier). The document also claims that consumer video on demand more than doubled during the same time frame. You’ve […]

How To Sell Someone Who Doesn’t Want To Be Sold

Have you noticed how enraged people can get if they feel they are being sold to? “Stop. Calling. Me.” You know what I’m talking about. I’m pretty sure many of you don’t like to be called even if you have calling within your business model. You’re not alone, though. Some people even hate it when […]

10 Questions for Finding Your Ideal Client

Discovering your ideal client is one of the most important things in marketing today. Running marketing campaigns or writing blog posts hoping they will be relevant to your audience without identifying the details of your audience is a waste of resources. You need to understand exactly who you are marketing to. The person that tries […]