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How to Create a Tierd Targeted Audience on Facebook
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How to Create a Tiered Targeted Audience on Facebook

Ever wish you were getting higher quality leads from Facebook ads?   Learn how we “tier” an audience to create hyper targeted leads within our Facebook ads.   The first thing you want to ensure you have is a checklist of relevant Real Estate targeting terms that you can use like I have here. In […]
grantwise
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The Attractive Character

Traveling home from speaking at Agent 2021 with the VaynerMedia team and Gary Vaynerchuk himself I felt plagued by one continuous questions I got throughout the day. Agent after agent seemed to have one common question about creating content and building a brand on social media: “How do I create all of this content and […]
grantwise
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MGT_Facebook_Marketing_2

Top Real Estate Marketing Strategies for Facebook

How much of your marketing budget did you spend on Facebook advertising last quarter? Are you happy with the results? What if I said to you that I can make you the happiest you’ve ever been with your real estate marketing efforts? We’ve managed hundreds of thousands of leads; tested tens of thousands of ads; […]
grantwise
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MGT_Real_Estate_4

6 Reasons You Are Not Generating Sales

There are many metrics for measuring success in business. The metrics could be Return on Investment (ROI), conversion rate, number of signups, increased customer base, increased customer retention or any other type of metric. These have all become very important in measuring the success (or lack of it) of any business. In actual fact, if […]
grantwise
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3 Keys to a Successful Marketing System

3 Keys to a Successful Marketing System

Luke is President of Reminder Media. Graduated with a degree in computer science. He started a website business after college called Next Mark with his brother for four years. He realized you can have a great product, but you have to know sales and marketing, so he spent the next few years honing in those […]
grantwise
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MGT_Facebook_Marketing_Zillow

Symptoms of a Basic Agent

Never thought this would be you, right? Never thought you would look at yourself as someone who could be considered traditional, simple, or, worst of all: basic. It’s okay. We can help you by sharing some of the things we’ve learned as we developed our program to take real estate agents from basic agents to […]
grantwise
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MGT_Doctor

The Russian Doctor

“I promise you, you’re going to be okay.” That’s what the Russian surgeon said to me that day, the day before I was scheduled to have my kidney removed and donated, after I had been examined by him and two other doctors for half an hour. I was readying for a procedure that was unnecessary […]
grantwise
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MGT_Facebook_Marketing_1

Top 50 Markets To Run Facebook Ads For Real Estate Agents

For the last 4 years, we have been helping Real Estate agents all over the United States run Facebook ads for their business. In that time we’ve touched nearly 1600 business owners who did not yet have any marketing strategies. After thousands of tests and hundreds of thousands of dollars in creating ads, and generating […]
grantwise
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Facebook Advertising Changes for REALTORS™

It’s the news that has the real estate and housing market talking – Facebook has announced that, due to observations made by HUD (Department of Housing and Urban Development), their targeting capabilities will be changing in the possibly near future. Nerves are high right now. Facebook has given us a confirmation on a handful of […]
grantwise
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MGT_Real_Estate_4

10 Questions for Finding Your Ideal Client

Discovering your ideal client is one of the most important things in marketing today. Running marketing campaigns or writing blog posts hoping they will be relevant to your audience without identifying the details of your audience is a waste of resources. You need to understand exactly who you are marketing to. The person that tries […]
grantwise
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MGT_Two_Journey

My Two Journeys

What’s better: accomplishment or transformation? Two things set me on my path to real estate: my own homebuying experience and my job in financial services. I worked in financial services for over 3 years. During that time I saw how much useless and inaccurate advice was being doled out by realtors and lenders. I saw […]
grantwise
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MGT_Real_Estate_6

How To Sell Someone Who Doesn’t Want To Be Sold

Have you noticed how enraged people can get if they feel they are being sold to? “Stop. Calling. Me.” You know what I’m talking about. I’m pretty sure many of you don’t like to be called even if you have calling within your business model. You’re not alone, though. Some people even hate it when […]
grantwise
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Getting Into the Wholesale Game with David Dodge

David Dodge is a Real Estate Investor in St. Louis, Missouri. He wrote a book called The Ultimate Guide to Wholesaling Real Estate. His business has two components- an acquisition side and a disposition side. They wholesale properties, flip and sell properties, and buy and hold properties. “We trade convenience for a discount,” David explains, […]
grantwise
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MGT_Real_Estate_2

The 8 Steps to Closing Deals Online

Always be closing, right? Yes, but how? How do I get from lead to close? In this quick training, I’m going to share 8 steps you can take to get more leads, close more deals, and scale your business. Step 1: Lead Generation We all want more leads. We need more leads. Our business depends […]
grantwise
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MGT_Video_Marketing

Social Video Is The Future: What You Need To Know

The year is 2019. You just came across a white paper that claims that consumer Internet video traffic now makes up over 80 percent of all consumer Internet traffic (an increase of 64% just five years earlier). The document also claims that consumer video on demand more than doubled during the same time frame. You’ve […]
grantwise
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MGT_Facebook_Marketing_Zillow

Zillow To Sell Their First House… Now What?

How much more of this are you going to take before the blinders come off and you see the writing all over the wall? I’m not going to make any predictions about where these big lead conglomerates are headed but I know where you are… Out of business. Sorry, before I wrote this out I […]
grantwise
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Simon Sinek

Simon Sinek’s Golden Circle

If you haven’t taken the time to watch, Simon Sinek’s Ted Talk on the Golden Circle, you are really doing yourself an injustice. The message that Simon gives has been viewed millions of times and helped people from all walks of life achieve more in their business. The overall theme of the message is one […]
grantwise
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MGT_Real_Estate_1

Why Marketing Needs To Be Your Life

Harsh truth: You cannot be anything without marketing. Marketing is your life and I am going to explain why. Marketing is about getting attention from people around you. It’s about getting people to know your name. Simple, right? So how are you going to do that? The answer is through social media – Facebook, LinkedIn, […]
grantwise
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Optimizing Your Time and Business Strategy with Rocket Station

Grant interviewed Robert Nickell from Rocket Station, a company that helps generate outsourcing content and provides a custom strategy for your company. Many agents think they can’t do everything in the business, and that is mostly true. So, how can they do all these things and maintain a successful business? Where does Rocket Station come […]
grantwise
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MGT_Real_Estate_1

Uploading A Custom List For Facebook Ads

Hey guys. Grant here and excited to jump in and show you guys how to create some targeted audiences at your custom list. So this can be a customer list. This could be a lead list. There’s a number of different ways that you can do it, but you want to get into your Ads […]
grantwise
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Developing Content Catered to Your Community

When it comes to developing real, engaging content you have to be hyper focused on who your customer is. If you don’t understand your customers and their likes and dislikes, you will never be able to create things they want to engage with. Today, we are going to break down what engaging content looks like, […]
grantwise
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MGT_Facebook_Marketing_1

Facebook Releases Lead Ads for Real Estate Agents

In early 2016, Facebook added a new type of advertisement to its direct response advertising toolbox. Facebook doesn’t like it when an ad takes a user OFF of Facebook to view an offer. So, to keep people on Facebook, they created “Lead Ads.” Lead Ads give you the ability to collect a prospect’s name, email, […]
grantwise
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Key-Factors-That-Drive-the-Real-Estate-Market

Four Key Factors that Affect the Real Estate Market

The real estate industry is the world’s most important asset class, with a value totaling $228 billion according to HBC Holdings plc. More and more people have put their money into owning commercial or residential real estate, in the hopes of attaining physical security for the present and financial security for the future. This massive, […]
grantwise
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MGT_Sellers

Finding Sellers in a No Inventory Market

Are you tired of working 3 times as hard to get your buyer into a home only to have your offer get outbid or overlooked because of the current state of the seller union? Sometimes looking at what’s available on the MLS or Zillow or Trulia isn’t enough to get your buyer into the home […]
grantwise
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How to effortlessly use the Facebook pixel to generate Real Estate leads

Today, I’m excited to jump in and show you how to effortlessly leverage the Facebook pixel to create retargeting audiences that would allow you to advertise further to people that are engaging with your marketing campaigns. The Facebook Pixel is a “cookie” that is embedded into your website. The pixel allows you to track the […]
grantwise
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Developing a Content Calendar

Content calendars are extremely important in the success or failure of your content strategy. They help members of your team stay up to date on what you are working on, keep you on track, and help you avoid the panic of creating content last minute.  For this blog post, I wanted to give you some […]
grantwise
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How to Become Internet Famous in Real Estate

Fame seals deals. We’ve all seen countless times how one misstep on the internet can break a career permanently. What we haven’t seen as much is how a series of the right steps can make a career. Moreover, we haven’t seen what the right steps are to building a successful real estate business using social […]
grantwise
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Creating a Retargeting Audience Based on Facebook Ad Engagement

It’s important to know how to continually “touch” people socially based on what ads they are engaging with from your business. I’m going to show you how to create a retargeting audience based on users who have engaged with your content. To get started you’ll want to go into your tools within Facebook and click […]
grantwise
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Facebook Ad Retargeting

Let’s face it, the process of converting ads into appointments that eventually lead to sales, can be a slow one. You watch the number go up on your website clicks, video views, etc. but your overall conversion rate is still low.  This can be extremely frustrating to watch, anonymous potential leads flocking to your site, […]
Jalyn Simms
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MGT_Real_Estate_1

The 3 Levels of Consumer Awareness

There is a way to properly market your business to people looking to buy or sell a home; and it has absolutely nothing to do with your headshot. It is based on what I call The 3 Levels of Consumer Awareness: Unaware, Home Aware, and Home + You Aware. These three levels all have one […]
grantwise
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