Marketing18 Videos

Creating a Retargeting Audience Based on Facebook Ad Engagement

It’s important to know how to continually “touch” people socially based on what ads they are engaging with from your business. I’m going to show you how to create a retargeting audience based on users who have engaged with your content. To get started you’ll want to go into your tools within Facebook and click […]

How to effortlessly use the Facebook pixel to generate Real Estate leads

Today, I’m excited to jump in and show you how to effortlessly leverage the Facebook pixel to create retargeting audiences that would allow you to advertise further to people that are engaging with your marketing campaigns. The Facebook Pixel is a “cookie” that is embedded into your website. The pixel allows you to track the […]

Zillow To Sell Their First House… Now What?

How much more of this are you going to take before the blinders come off and you see the writing all over the wall? I’m not going to make any predictions about where these big lead conglomerates are headed but I know where you are… Out of business. Sorry, before I wrote this out I […]

Top Real Estate Marketing Strategies for Facebook

How much of your marketing budget did you spend on Facebook advertising last quarter? Are you happy with the results? What if I said to you that I can make you the happiest you’ve ever been with your real estate marketing efforts? We’ve managed hundreds of thousands of leads; tested tens of thousands of ads; […]

The 3 Levels of Consumer Awareness

There is a way to properly market your business to people looking to buy or sell a home; and it has absolutely nothing to do with your headshot. It is based on what I call The 3 Levels of Consumer Awareness: Unaware, Home Aware, and Home + You Aware. These three levels all have one […]

Finding Sellers in a No Inventory Market

Are you tired of working 3 times as hard to get your buyer into a home only to have your offer get outbid or overlooked because of the current state of the seller union? Sometimes looking at what’s available on the MLS or Zillow or Trulia isn’t enough to get your buyer into the home […]

Facebook Releases Lead Ads for Real Estate Agents

In early 2016, Facebook added a new type of advertisement to its direct response advertising toolbox. Facebook doesn’t like it when an ad takes a user OFF of Facebook to view an offer. So, to keep people on Facebook, they created “Lead Ads.” Lead Ads give you the ability to collect a prospect’s name, email, […]

Why Marketing Needs To Be Your Life

Harsh truth: You cannot be anything without marketing. Marketing is your life and I am going to explain why. Marketing is about getting attention from people around you. It’s about getting people to know your name. Simple, right? So how are you going to do that? The answer is through social media – Facebook, LinkedIn, […]

6 Reasons You Are Not Generating Sales

There are many metrics for measuring success in business. The metrics could be Return on Investment (ROI), conversion rate, number of signups, increased customer base, increased customer retention or any other type of metric. These have all become very important in measuring the success (or lack of it) of any business. In actual fact, if […]

Social Video Is The Future: What You Need To Know

The year is 2019. You just came across a white paper that claims that consumer Internet video traffic now makes up over 80 percent of all consumer Internet traffic (an increase of 64% just five years earlier). The document also claims that consumer video on demand more than doubled during the same time frame. You’ve […]

10 Questions for Finding Your Ideal Client

Discovering your ideal client is one of the most important things in marketing today. Running marketing campaigns or writing blog posts hoping they will be relevant to your audience without identifying the details of your audience is a waste of resources. You need to understand exactly who you are marketing to. The person that tries […]