Real Estate37 Videos

Episode 76: Interview w/ Coach Micheal Burt

  On today’s episode of the Marketing Genius Podcast I was lucky enough to be joined by none other than Coach Micheal Burt. Coach Burt is known as “America’s Coach” and has helped thousands of people realize their full potential through Dr. Stephen Covey’s “Whole Person Theory”. This would become a staple of Burt’s coaching […]

Episode 75: Interview w/ Noelle Nielsen

  On today’s episode of the Marketing Genius Podcast I was lucky enough to be joined by none other than Noelle Nielsen, the founder of Bright Birch Real Estate. She is well known for her awesome marketing videos and innate ability to tell a story. Prior to her real estate career, she ran an award-winning, published […]

Episode 74: Interview w/ Rob Nickell

  On today’s episode of the Marketing Genius Podcast, the founder of Rocket Station, Rob Nickell, stopped in, to explain everything you need to know about virtual assistance. We discussed how Rob got started in the real estate industry, what drove him to the virtual assistance industry, and how it helped him improve his business […]

Episode 73: Interview w/ Calvin Curry

On today’s episode of the Marketing Genius Podcast, Calvin Curry the CEO and Founder of Smart Agents, joined me to discuss all things marketing. We went over everything from Calvin’s introduction into the business world and entering the real estate industry during the housing crash, to how agents can market themselves as an authority in […]

Episode 72: Interview w/ David Tal

  On today’s episode of the Marketing Genius Podcast, I was blessed with the opportunity to speak with David Tal, Co-Founder and CEO of Agentology. If you don’t know, Agentology is the dominant figure in the real estate industry in lead engagement and qualification solutions. Their team, comprised of hundreds of employees, engineers, and executives […]

Four Key Factors that Affect the Real Estate Market

The real estate industry is the world’s most important asset class, with a value totaling $228 billion according to HBC Holdings plc. More and more people have put their money into owning commercial or residential real estate, in the hopes of attaining physical security for the present and financial security for the future. This massive, […]

Episode 71: Interview w/ James Arthur Ray

  On today’s episode of the Marketing Genius Podcast, I had the amazing opportunity to meet with James Arthur Ray, one of the foremost experts in the areas of leadership and performance, and an accomplished author. We discussed James’ journey to where he is now, fighting back from tragedy, performing at your peak, and much, […]

Episode 70: Interview w/ Seth White

  On today’s episode of the Marketing Genius Podcast, I had the opportunity to catch up with Seth White, an old friend and local attorney. I wanted to take the opportunity to learn the art of negotiations and how attorneys use different types of tactics to make deals happen. I’ve had on many different people […]

Developing Content Catered to Your Community

When it comes to developing real, engaging content you have to be hyper focused on who your customer is. If you don’t understand your customers and their likes and dislikes, you will never be able to create things they want to engage with. Today, we are going to break down what engaging content looks like, […]

Episode 69: Interview w/ Gogo Bethke

  No matter your situation, controlling the things you can control will allow you to focus on activities that add value to your business and life. Even if you have no money, no sphere of influence, and can barely speak English, you have the ability to control your effort. That is an important lesson you […]

Episode 68: Interview w/ Matt McCutcheon

  I am almost certain, that the key to life is helping and serving those around us. I’ve always had a vision of helping people reach their reach their goals and obtain the financial freedom they long for. That is why today’s episode of The Marketing Genius Podcast, is one of my favorites so far. […]

Episode 67: Interview with Eli Wilde

  Life is often about trial and error. Today’s guest spent time living in a tent in his twenties, transitioned into acting in Hollywood, then moved on to become one of the top sales people in the US producing hundreds of millions of dollars in sales. On today’s episode, I had the opportunity to sit […]

Episode 66: Interview with Rob Chevez

  There is a BIG difference between being a real estate agent and running a business. On this episode of the Marketing Genius Podcast, Rob Chevez took some time to explain how he and his team over at the CAZA Group have taught agents how to manage a financially savvy business, not just be good […]

Episode 65: Interview with Barry Jenkins

  On today’s episode of the Marketing Genius Podcast we met up with real estate mastermind, Barry Jenkins. We talked all about Barry’s journey in the industry, bouncing back from difficult times, and some great advice on how to build an authentic brand.    Barry bought his first home at just 18 years old. He […]

Episode 64: Interview with Michael England

  In this episode of the Marketing Genius Podcast, we had an awesome conversation with Michael England about the changing market, changes in advertising, and how Michael and his team are helping agents navigate those changes. Michael lays out three changes that are happening currently that are affecting the real estate industry:   Market Changes […]

Ep 63: Interview with Greg Chaffin

  In this episode of the Marketing Genius podcast, we caught up with Greg Chaffin, Marketing Director of First Funding. In times like these, it’s important to innovate the way we do things. Greg represents a unique product with First Funding called the “Flex Close Product”. This gives your client the ability to close and […]

Episode 61: Interview with Chris Tosswill of Addressable

  In this episode of the Marketing Genius podcast, I got to interview the founder of Addressable, Chris Tosswill. A former Facebook Developer, Chris has built an incredible piece of technology. He’s constructed a robot of sorts that will use a ballpoint pen to write postcards and letters for you to send to prospects. I got to […]

The Attractive Character

Traveling home from speaking at Agent 2021 with the VaynerMedia team and Gary Vaynerchuk himself I felt plagued by one continuous questions I got throughout the day. Agent after agent seemed to have one common question about creating content and building a brand on social media: “How do I create all of this content and […]

How to Create a Tiered Targeted Audience on Facebook

Ever wish you were getting higher quality leads from Facebook ads?   Learn how we “tier” an audience to create hyper targeted leads within our Facebook ads.   The first thing you want to ensure you have is a checklist of relevant Real Estate targeting terms that you can use like I have here. In […]

Uploading A Custom List For Facebook Ads

Hey guys. Grant here and excited to jump in and show you guys how to create some targeted audiences at your custom list. So this can be a customer list. This could be a lead list. There’s a number of different ways that you can do it, but you want to get into your Ads […]

Zillow To Sell Their First House… Now What?

How much more of this are you going to take before the blinders come off and you see the writing all over the wall? I’m not going to make any predictions about where these big lead conglomerates are headed but I know where you are… Out of business. Sorry, before I wrote this out I […]

The 8 Steps to Closing Deals Online

Always be closing, right? Yes, but how? How do I get from lead to close? In this quick training, I’m going to share 8 steps you can take to get more leads, close more deals, and scale your business. Step 1: Lead Generation We all want more leads. We need more leads. Our business depends […]

My Two Journeys

What’s better: accomplishment or transformation? Two things set me on my path to real estate: my own homebuying experience and my job in financial services. I worked in financial services for over 3 years. During that time I saw how much useless and inaccurate advice was being doled out by realtors and lenders. I saw […]

Top 50 Markets To Run Facebook Ads For Real Estate Agents

For the last 4 years, we have been helping Real Estate agents all over the United States run Facebook ads for their business. In that time we’ve touched nearly 1600 business owners who did not yet have any marketing strategies. After thousands of tests and hundreds of thousands of dollars in creating ads, and generating […]

Symptoms of a Basic Agent

Never thought this would be you, right? Never thought you would look at yourself as someone who could be considered traditional, simple, or, worst of all: basic. It’s okay. We can help you by sharing some of the things we’ve learned as we developed our program to take real estate agents from basic agents to […]

Top Real Estate Marketing Strategies for Facebook

How much of your marketing budget did you spend on Facebook advertising last quarter? Are you happy with the results? What if I said to you that I can make you the happiest you’ve ever been with your real estate marketing efforts? We’ve managed hundreds of thousands of leads; tested tens of thousands of ads; […]

The 3 Levels of Consumer Awareness

There is a way to properly market your business to people looking to buy or sell a home; and it has absolutely nothing to do with your headshot. It is based on what I call The 3 Levels of Consumer Awareness: Unaware, Home Aware, and Home + You Aware. These three levels all have one […]

How to Become Internet Famous in Real Estate

Fame seals deals. We’ve all seen countless times how one misstep on the internet can break a career permanently. What we haven’t seen as much is how a series of the right steps can make a career. Moreover, we haven’t seen what the right steps are to building a successful real estate business using social […]

Finding Sellers in a No Inventory Market

Are you tired of working 3 times as hard to get your buyer into a home only to have your offer get outbid or overlooked because of the current state of the seller union? Sometimes looking at what’s available on the MLS or Zillow or Trulia isn’t enough to get your buyer into the home […]

Facebook Releases Lead Ads for Real Estate Agents

In early 2016, Facebook added a new type of advertisement to its direct response advertising toolbox. Facebook doesn’t like it when an ad takes a user OFF of Facebook to view an offer. So, to keep people on Facebook, they created “Lead Ads.” Lead Ads give you the ability to collect a prospect’s name, email, […]