Training, Marketing, & More with Jay Papasan | Episode 81

Jay Papasan is a bestselling author and serves as vice president and executive editor at Keller Williams Realty Inc, the world’s largest real estate company. He is also co-owner and co-founder of several successful businesses, including KellerINKKeller Capital, and, alongside his wife Wendy, Papasan Properties Group in Austin, Texas.

When Jay first moved to Austin, he joined Keller Williams Realty Inc and soon began working directly with the founder, Gary Keller. In 2003, he co-authored The Millionaire Real Estate Agent alongside Gary Keller and Dave Jenks. The resounding success of the book, which focused on the systems, models, and tactics used by the nation’s top real estate sales agents, became a national bestseller in 2004 and went on to sell more than a million copies. In 2015, they follow up with another national bestseller, The Millionaire Real Estate Investor. Having landed on a formula for providing insight and practical strategies for success, the authors produced a series of books that found their way on to numerous bestselling lists, including those found on The Wall Street JournalUSA Today, and The New York Times.

The books he’s co-authored have collectively sold over 3.5 million copies. His most recent work with Gary Keller on The ONE Thing has sold over a million copies worldwide and garnered more than 500 appearances on national bestseller lists, including #1 on The Wall Street Journal’s hardcover business list.

In this interview, Jay and I got a chance to talk about marketing, sales, training, and so much more. One of my favorite parts of this conversation was our dive into data. With some of the new technology tools that Keller Williams has released in the last couple of years, Jay is excited about all of the insight they have gained access to throughout their systems.

As someone who continues to work to make sure Agents are looking at metrics that matter in their business, this conversation was refreshing. To learn more about Jay and connect with him visit his website: www.JayPapasan.com

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